Google SEO is a method to increase the amount and quality of traffic coming to your website or blog from search engines such as Google, Yahoo, Bing, MSN, and so on. The SEO strategies are designed to help your website rank higher in search results, thereby increasing traffic and making more money for you and your business.
Search engine optimization or SEM is a set of techniques that can improve the quality and volume of traffic going to a particular site. It basically refers to the methods used to improve the visibility and ranking of a site on search engines such as Google and Yahoo. Google SEO or the process of optimizing a site's page rank to get a higher search engine placement is done by adding relevant content, using meta tags to optimize the keywords, using keyword phrasing, and incorporating links to your website, articles, videos and other material. This process of SEO also involves the use of link building or reciprocal linking for attracting more high quality incoming links to the site.
Google SEO techniques also involve building backlinks to the sites from other sites that have links to the site. Google and Yahoo both have a directory of webmaster tools that you can use to search for these links. You can also use their tools to help you decide which link building strategy is right for you. Backlinks are basically incoming links to your site from other sites that share the same keywords as yours.
In Google's case, backlinks can be either positive or negative. If the site has a good reputation in the online community and is regularly updated, it will be counted as a positive backlink, whereas sites that have less quality content and are not updated are considered negative backlinks.
When performing SEO, you should make sure that your links are relevant to the content of your site, so your keywords and phrases are appropriate for your site content. This means that your site should be relevant to the target audience you want to target and not to the topic in question. If you use too many keywords in your meta tags, the search engine bots will ignore the site. On the other hand, if your site is keyword rich, the site will not be considered relevant by search engines and the link will be treated as a bad link.
Having a good keyword density in your meta tags is very important in determining the number of visitors who see your site. You can find out what keywords search engines rank you for by using a keyword tool or using keyword research tools, such as Wordtracker Keyword Explorer. This will help you optimize your site for better results.
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